Who We Are and What We Stand For
We are a team of betting experts who have the joint aim of making our betting pay. We leave no stone unturned when it comes to finding an edge over the bookies, and even though it probably sounds like we are blowing our own trumpet, we are pretty good.
TopFootBallBettingSites.co.uk started out as a site where we shared our ideas on football betting, but it has turned into something much more than that. We now spend hours researching football matches using the statistics from our database, with the aim of providing well-thought-out and informative betting advice for our readers.
We also have accounts with every UK bookie as well as contacts throughout the industry. Constantly reviewing each and every bookmaker to make sure their standards are not slipping in any way. If they introduce any new bonuses and promotions, we will be the first to hear about them and share this information with our readers.
We believe in integrity, transparency and hope you decide to join in with us and make a steady stream of profits from the “old enemy”.
Meet the Team
The team at TopFootballBettingSites.co.uk is made up of passionate football fans, experienced analysts, and betting experts who work together to bring you the best information possible.
Get to know the people behind the predictions, reviews, and strategies.
Callum Grayson | Football Betting Expert
TopFootballBettingSites.co.uk is my baby. I started the site to share my passion after my professional football career ended at a young age due to injury. I have put together a diverse team of experts who all contribute to the website and I am immensely proud of everything that we have achieved.
It would also be fair to say that I love football. I travel all over the UK to watch games and pride myself on being able to put emotion to one side and concentrate on the facts and statistics.
I have held accounts with every bookie you can think of for a number of years. I know what makes a good bookie, and I can smell a rogue betting site from a mile away.
- Key contributions – Organising the team and conducting bookie reviews
- Personnel betting philosophy or quotes: “I read Kipling’s If every day—everything you need to know about life and betting is in that poem.”
Olivia Williams | Senior Odds Researcher
Football fanatic, it doesn’t matter to me if I’m watching Manchester United or Torquay United, I love the “beautiful game”.
I began betting from a young age. My dad would give me a coupon from the local betting shop every Friday and allow me to put a pound out of my pocket money on an acca of my choice.
Instead of picking selections on a whim, I would spend hours with my calculator working out expected value and carefully deciding which selections would make it to my shortlist.
All of these years later, the only thing that has changed is that I now use a carefully compiled database in my search for what I consider to be value bets.
- Key contributions – Senior odds researcher: if a bookie is out of line when pricing up a match, I’m on it. Value is my middle name, and I refuse to give the OK to a prediction going on the site if the available odds do not offer value
- Personnel betting philosophy or quotes: “Value, value, value”
Mark Brown | Chief Statistician
Football bores me to tears! I’m not interested in the Rooney’s and Ronaldo’s of the world, but I am interested in making money. With that in mind, I spend hours trawling through the statistics of the football markets and can usually come up with an angle which presents a viable betting opportunity.
During my time at university, I could not get over the fact that my friends had to go out and find part-time jobs whilst I simply studied the form, at first horse racing was my thing but I soon realised that it was far easier to delve into the stats of past football matches and current form to come up with profitable betting opportunities.
I conduct my betting activities in the same way that I would run a business, keeping records of every bet and notes on every match and over the course of a season. This work never fails to pay off.
- Key contributions – Chief statistician or Stato, as my colleagues like to call me
- Personnel betting philosophy or quotes: “Risk wisely, gain greatly”
Elizabeth Walsh | Lead Copywriter
Football fanatic, you will often find me on the terraces at lower league matches on a Saturday afternoon. I leave the Premier League matches to the prawn sandwich brigade, grassroots football for me all the way.
A copywriter by trade, it felt like I had won the lottery when Calum asked me to help him with the content on TopFootballBettingSites.co.uk.
I am now writing about a subject that I love, and the betting expertise of my colleagues is rubbing off on me. I am also involved in matched betting, which is proving to be extremely profitable.
- Key contributions – As the lead copywriter, it’s my job to turn my colleagues ‘messy notes’ (sorry, guys!) into clear, engaging content. From bookmaker reviews to betting predictions, I make sure everything is polished, accurate, and easy to read
- Personnel betting philosophy or quotes: “Great content, like great football, is all about the fundamentals.”
Why You Can Depend on Us
We have a rule before we publish any kind of information on our website: Would we share this with our friends and family? If the answer is no, it doesn’t go live. We've been in this business long enough to know that in order for people to trust us, we need to be honest, transparent, and thorough.
Our team is made up of seasoned betting experts, odds analysts, and former industry professionals who have spent years studying the markets, testing bookmakers, and refining betting strategies.
We don’t just review bookies — we use them.
Every bookie featured on our site has been tested by us, ensuring that we provide real insights from a bettor’s perspective. From odds value to withdrawal speeds, we leave no stone unturned.
We’re also committed to responsible gambling. Whether it’s offering advice, providing tools to manage betting habits, or linking to support organisations, we believe in promoting a balanced and informed approach to betting.
Step-by-Step Guide to Our Bookie Reviews
When reviewing a bookie, the first step is to check our notes, as we will already have accounts with them. The next step would be to trawl through industry news to ensure that there isn’t any negativity about the bookie that we should be aware of. Only then do we proceed to the next step, which is opening a fresh account.
We test the registration process, claim and use the welcome bonus whilst carefully going through the terms and conditions and place a few bets to check how the betting slip works.
The advertised processing times for withdrawals are also checked to ensure punters are not left waiting for their money.
Finally, we contact customer support to put them through their paces, and only if we are fully satisfied does the review get published.
